MotorCities National Heritage Area
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2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of the Hudson Motor Car Company, Classic Cars, Shorpy
Published 12.7.2022

1948 Hudson models being assembled RESIZED 21948 Hudson models being assembled

I remember having lunch many years ago with my good friend the late Don Butler about his contributions to the auto industry. Butler was the author of the following books: “The History of Hudson,” “The History of Auburn/Cord/Duesenberg” and “The Plymouth and DeSoto Story.” In particular, I recall his passion for and contributions to the design of the 1948 Hudson automobiles. Butler was a great auto historian, writer and creative designer whose contributions are now part of our automotive heritage.

Early image of the Hudson factory 1An early postcard image of the Hudson factory

The 1948 Hudson automobile design was all new with its step-down styling features. Production of the 1948 models began on October 12, 1947, and a total of 117,200 units were manufactured that model year. The Hudson Motor Car Company’s manufacturing operations were located near Gratiot Avenue in Detroit. Later, 200,000 square feet of floor space was added to the property which fronted on Harper Avenue and was called the Harper plant.

1948 Hudson ad Robert Tate Collection RESIZED 31948 Hudson ad (Robert Tate Collection)

The 1948 Hudson unit construction used a box-section frame designed into the body and encircling the rear wheels. This design provided protection around the driver and passengers with a recessed floor and a lower roofline, which also allowed for more interior headroom. Other new developments included great-looking wrap-around bumpers. The windshield offered a divided and curved design.

1948 Hudson dealership in Boston MA Henley Kimball 4A 1948 Hudson at a dealership in Boston MA

The step-down unit-body Hudson models for 1948 and 1949 were identical except for serial numbers. The automotive term “step-down” referred to the dropped floor plan, which was completely surrounded by frame gilders. This design became a great selling tool in the post-war automotive market. In the fall of 1947, Hudson dealers were excited because they needed this model to greatly improve sales and move their company forward.

1948 Hudson dealership 5A Hudson dealership, circa 1948

In 1948, Hudson offered three body styles which included a very popular convertible model. The convertible was priced at $3,138 and offered a foldaway rear window. All six-cylinder Hudson’s were powered by the new “Super-Six” engine with an optional 8-cylinder also available.

The popular advertising slogan for Hudson for the 1948 models was “Now You’re Face to Face with Tomorrow,” used to promote nationwide showings of the cars starting December 7, 1947. The slogan received instant acclaim from U.S. consumers.

1948 Hudson on display RESIZED 61948 Hudson on display (Shorpy)

The 1948 Hudson design was carried through the 1954 model year, when many consumers were beginning to complain about the styling looking older and outdated. Roy D. Chapin Jr, who was a Hudson sales executive in the early years, had said: “If you don’t have enough money to do something and do it right, and if you haven’t learned to specialize in a given thing, sooner or later you find you just can’t do everything.” The Hudson Motor Car Company lacked the financial base to add new and exciting body styles to the 1948 Hudson lineup. For too many years, each new Hudson model would look too much like the previous year’s offerings.

1948 Hudson Commodore Classic Cars Auction CROPPED AND RESIZED 7A 1948 Hudson Commodore (Classic Cars Auction)

In conclusion, the 1948 Hudson models were truly significant new designs of the early postwar years. The “Step-Down” Hudson was low and sleek, which many consumers really enjoyed. They offered armchair-comfortable seats with a great-looking roomy interior.

1948 Hudson convertible 8The 1948 Hudson convertible

The 1948 Hudsons offered great-looking designs that brought the company huge profits. Unfortunately, Hudson could not keep up with the competition from the other automakers, whose designs were changing all the time when consumers wanted more high tail fins and chrome, which Hudson unfortunately did not offer. 

Bibliography

Butler, Don. “The History of Hudson.” Crestline Publishing, 1982.

Langworth, Richard M. “The Postwar Years Hudson.” Motorbooks International, 1977.

Langworth, Richard M. “Encyclopedia of American Cars 1930-1980.” By the auto editors of Consumer Guide, 1984.

by Bob Sadler, MotorCities Communications Manager
Images Courtesy of Brian Yopp, UAW International Union
Published 11.30.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of the Chrysler Archives
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By Robert Tate, Automotive Historian and Researcher
Images Courtesy of General Motors Archives and the Gilmore Car Museum
Published 11.16.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of the Ford Motor Company Archives
Published 11.9.2022

By Robert Tate, Automotive Historian & Researcher
Images Courtesy of Chrysler Archives/Tessa Digital Collections of the Los Angeles Public Library
Published 11.2.2022

By Greg Kowalski, Executive Director, Hamtramck Historical Museum
Photos courtesy of the Hamtramck Historical Museum
Published 10.26.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Jordan Motor Car Company
Published 10.19.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Buildings of Detroit, Packard Motor Car Company and the Detroit Free Press
Published 10.12.2022

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Images Courtesy of General Motors Heritage Archives
Published 10.5.2022

By Jeffrey D. Brasie
Images Courtesy of Restoration Unlimited 2, Inc.
Published 9.28.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of GM Heritage Archives
Published 9.21.2022

 

By Jeffrey D. Brasie
Images Courtesy of Ralph Morey of Restorations Unlimited 2, Inc.
Published 9.14.2022

by Robert Tate, Automotive Historian and Researcher
Images Courtesy of Motor Trend Magazine
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By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Ford Motor Company Archives and Car and Driver
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By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Ken Dallison
Published 8.17.2022   

by Bob Sadler, MotorCities Communications Manager
Image Courtesy of Adam Bernard
Published 8.17.2022

By Robert Tate, Automotive Historian and Researcher
Images courtesy of Ford Archives, GM Archives, Studebaker Museum and Chrysler Archives
Published 8.10.2022

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Images Courtesy of Ford Motor Company Archives and Tom Maruska
Published 8.3.2022

by Bob Sadler, MotorCities Communications Manager
Published 7.27.2002

By Robert Tate, Automotive Historian and Researcher
Images by the Stahls Automotive Foundation
Published 7.20.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Ford Motor Company Archives
Published 7.13.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of GM Design Archives
Published 7.6.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Chrysler Archives, Viper Quarterly magazine, ACR
Published 6.22.2022

By Bob Sadler, MotorCities Communications Manager
Images are Public Domain
Published 6.17.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Buck Mook/Dean’s Garage, Ford Motor Company Archives
Published 6.15.2022

By Robert Tate, Automotive Historian and Researcher
Images from Various Sources
Published 6.8.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of GM Media Archives
Published 6.1.2022

by A. Wayne Ferens
Images Courtesy of the New York World’s Fair, Bill Cotter, GM Media Archives
Published 5.25.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of the Ford Motor Company Archives
Published 5.18.2022

By Robert Tate, Automotive Historian and Researcher
Images courtesy of SpicerCollectorCars, Dean Jeffries Kustomrama
Published 5.10.2022

By Robert Tate, Automotive Historian & Researcher
Images Courtesy of the Chrysler Archives
Publsihed 5.4.2022

by A. Wayne Ferens
Images from the Indianapolis Motor Speedway, Wayne Ferens Collection
Published 4.27.2022

EDITOR'S NOTE: April is Arab-American Heritage Month, so we're sharing a recent interview done by our Director of Programs Brian Yopp with Ismael Ahmed.

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of the Ford Motor Company Archives
Published 4.13.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Chrysler Archives, Hemmings, Ray Barton/Cars Online
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Published 3.30.2022 

By Robert Tate, Automotive Historian and Researcher
Images courtesy of General Motors Media Archives, Richard Quinn Collection, Mechanix Illustrated
Published 3.23.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Nellie Goins, Ebony magazine, NHRA
Published 3.16.2022

By Robert Tate, Automotive Historian and Researcher
Images courtesy of Ford Motor Company and Superformance
Published 3.9.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Multiple Sources
Published 2.23.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Lewis Hamilton
Published 2.16.2022

by Robert Tate, Automotive Historian and Researcher
Images Courtesy of Camilo Pardo, Yoshiharu Miyakawa, Elaine Pesser and Joe Williams
Published 2.9.2022

By Robert Tate, Automotive Historian and Researcher
Images Courtesy Mary Ellen Green Dohrs, GM Media Archives
Published 2.2.2022

by Bob Sadler, MotorCities Communications Manager
Images Courtesy of Detroit Electric, Car and Driver, and Coachbuilt.com
Published 1.26.2022

By Robert Tate, Automotive Historian/Researcher
Images Courtesy of the GM Media Archives/Chevrolet SS Concept 2003 Brochure
Published 1.19.2022

A STORY OF THE WEEK EXTRA

by Bob Sadler, MotorCities Communications Manager
Images from Walter Reuther Library, Motown Records
Published 1.14.2022

EDITOR”S NOTE: In honor of the Martin Luther King, Jr. Holiday, MotorCities is sharing this story of the 1963 March to Freedom event in Detroit and the role played by UAW President Walter Reuther and area auto workers.

By Robert Tate, Automotive Historian and Researcher
Images Courtesy of Chrysler Archives and Mecum Auctions
Published 1.12.2022

By Robert Tate, Automotive Historian and Researcher
Images courtesy of the Ford Motor Company Archives
Published 1.5.2022