The New-Way Motor Co was incorporated January 1, 1905A.C. Stebbins-- the man who was once Secretary of OMVW, Secretary and Manager of Lansing Wheelbarrow, then Lansing Co, a founder of Clarkmobile, and V.P of W.K. Prudden Co (later Motor Wheel)--was President of the new motor manufacturer. Early city directories listed the interests of company executives as "gasoline engines and spraying equipments," and the address as 706 Sheridan.