MotorCities National Heritage Area
Vintage_Car_Side_Mirror-cropped.jpg

Body By Fisher Exhibit

Additional Info

  • Event Title: Body By Fisher Exhibit
  • Event Date(s): Now Open
  • Event Location: Detroit Historical Museum
  • Event Description: Out of the thousands of parts that make up a car, the body is the first thing we see. It is critical to safety, comfort, styling and corporate identity. Perhaps the most prominent auto body producer – Fisher Body Company – grew from a family business, operated by a close-knit group of brothers, into a central pillar of General Motors. From early enclosed car bodies through 1950s tailfins and beyond, “Body by Fisher” indicated a quality product, and their iconic coach emblem on every door sill was a reminder of that pedigree. Though Fisher was dissolved in the 1980s, the name endures through the company’s legacy, the family’s philanthropic efforts, and current ties to the industry.